PRODUCT
Laundry Powder
Laundry powder with natural surfactants.
Gentle on the skin but strong on dirt
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Content：1.2Kg
Gentle on the skin but strong on dirt
| Content：1.2Kg |
SOFORO is made with natural cleaning components available in food-grade ingredients※: baking soda (sodium bicarbonate), trisodium citrate and sodium carbonate. After washing, the laundry detergent is broken down by microorganism before returning to the earth, creating no impact on water quality, assured by assessments made by a GLP compliant research institute.
Our products made only of natural cleaning ingredients and food ingredients are marked with the highest safety marks.
※The combination of food ingredients is formulated using standard detergent raw materials.
Cleaning agent SOFORO firmly
penetrates dirt with a natural combination of 3 food-grade
ingredients, ensuring excellent rinse performance and
detergency.
In-house comparison tests demonstrated better
results in detergency when compared to synthetic detergents
and soaps.
With no ingredients that can cause stress on the skin, you
will never have to worry again when doing the laundry.
Suitable for skin-sensitive adults and children, all
ingredients completely dissolve in water, leaving no residue
on your clothing. Our skin irritation tests were conducted by
professional dermatologists※.
※Irritation may still occur in some rare cases.
Happy Elephant does not use any synthetic petroleum-based
surfactants, optical brighteners, bleaches, perfumes or
colorants. Because soap is not used, there is no concern for
yellowing or odors from soap residue. Truly a laundry powder
that provides you the best peace of mind for the highest※ skin
care.
※ In-house products.
We use RSPO certified sustainable palm oil produced with consideration to the environment and human rights. 1% of sales are contributed to the environmental protection of Borneo, Malaysia, where our raw materials are produced.
It has been discovered (patent pending) that when Happy Elephant
Laundry Powder dissolves in water, the SOFORO and carbonate it
contains generate "SOFORO Fine Bubbles.
" In just one wash*,
approximately 28 trillion SOFORO Fine Bubbles are produced. These
ultra-fine bubbles, with a diameter of only 0.1 μm remain
suspended in the water, penetrating deep into the fabric fibers to
lift and remove dirt. With the combined cleaning power of SOFORO
as a cleansing ingredient and SOFORO Fine Bubbles, this 100%
food-derived formula is gentle on the skin yet delivers stronger
cleaning performance than synthetic detergents or soaps.
*When using 45g of detergent in 45L of water.
Happy Elephant Laundry Powder displays the Decarbo Score, showing
a 37% reduction
in CO₂e emissions for its powder
formulation.
*The score doesn't include packaging.
| General laundry detergent (including petroleum-based products), powder type ※Per 100g |
|---|
| 305g CO2e |
| Happy Elephant Laundry Powder Per 100g |
|---|
| 190g CO2e |
The Decarbo Score is a metric developed by Earth Hacks, a co-creation platform that promotes a decarbonized society through the actions of individual consumers. It visualizes how much CO2-equivalent emissions are reduced by a product or service compared with conventional alternatives. "Decarbo" is derived from decarbonization, referring to efforts to reduce carbon emissions.
> Learn more (Japanese)?Happy Elephant Laundry Powder achieves a carbon-neutral formulation by using the natural cleaning ingredient SOFORO and plant-based surfactants. After use, the wastewater quickly breaks down into water and carbon dioxide. In addition, part of the packaging (bottle) is made with plant-derived resin. The product is also RSPO-certified, supporting the spread of sustainable palm oil. Furthermore, with a focus on the full lifecycle of raw materials, 1% of sales from this series is allocated to environmental conservation activities in Borneo, Malaysia, where the raw materials are produced.* Why not choose environmentally friendly products with Happy Elephant?
* Based on manufacturer shipment value
